CLIENT: ABC NETWORK
AGENCY: Loyalkaspar

ROLE: Lookdev, Compositing

CREDITS

Executive Director: Beat Baudenbacher
Creative Director: Daniel Dörnemann
Producer : Melissa August, Scott Lakso
Technical director: Brian McGee
2D artists : Brian McGee, Kazuyuki Ishii
3D artists : James Isaaks, Andrew Jerez

2012

ABC | branding package


As part as the rebrand of the iconic ABC Network, Loyalkaspar spent a very long time exploring different options for the main logo and for the reveal animation... 
Going through various styles and effects but always keeping the "less is more" swiss design philosophy that is LK's mantra and force.

They introduced the new, revisited brand logo during their Upfront Presentation.

In the end, the team spent almost 2 years in the making, cranking out the incredible amount of different elements and variations that constitute the branding package.


The motion itself was very simple so my focus was on the lighting animation and the background living-hold. At some point, we had a light streak following the logo and I was in charge of designing, animating and comping it.

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