BRANDING • ADVERTISING • MUSIC VIDEOS • NARRATIVE
direction | design | vfx/anim | lab | about | more!
CLIENT: NIKE
ROLE: All aspects
CREDITS
MUSIC: SENBEÏ
AIR MAX DAY ‘26 | experimental
I always wanted to make something for Air Max Day but for some reason it has been eluding me for years...
The planets needed to align somehow.
This piece actually started with the music. I was listening to the latest album by Senbeï and the intro track just clicked in my brain.
A vision of colorful bubbles came to mind, along with a technique I was keen on exploring: using Trapcode Soundkeys and Particular to create this audio reactive effect.
Once that idea was clear enough to act on, the rest just fell into place fairly organically.
Except for the shot with the three bubbles, everything else is actually done in AE. The shoe is just a one frame Arnold render out of Maya and I am doing the shading work in comp using a bunch of utility passes to play with the normals.