CLIENT: CROCS
PROD: WARM & FUZZY
ROLE: Animation, FXs, Lighting, Comp

CREDITS

ECD: John Bashyam
Director: Alexandra Gavillet
Producer: Welly Lo

VFX Supervisor: Elliot Fan
Compositors: Anika Morris,Jesse Nelson
CG team: Carlos Aartsen, David Walz, Andrew Jerez
3D Modeling: Hung Ma
Motion Graphics: Yura Seo
2D artist: Vicente Martinez
Edit: John Kim
Composer: Yuta Endo
Colorist: Kaitlyn Battistelli
Post-Producer: Krissy Engelson
Head of Production: Chris Grey
Live Action Production: Park Production House


Full credits list on W&F website

OCT 2024

CROCS | commercials


Back with the team for a very fun and playful set of commercials for the Crocs shoe brand.

Most of the look development and CG assets were already created when I joined the project because the team was already hard at work on crafting the 8K hero stills of the campaign...
But as they were finishing that up, I got tasked with animating those static pieces.

That included a bunch of fun stuff like some cloth FX to inflate the flower balloons, and a good bit of rigging to properly animate the plastic vegetation.

I also was in charge of tackling a couple of unique shots with specific challenges, like a giant iridescent hand coming down from the sky or the dirt bursts of flowers blooming in the desert.

In an amazing feat, our small but mighty team managed to slay about 80 vfx shots in 4 weeks.

Rendered in Maya using Redshift and composited in AfterEffects.






BREAKDOWN



During the pitch phase, Andrew had done some real cool tests in Houdini but since we were staying in Maya for production, I decided to give Bifrost MPM cloth solver a try.

Overall, it worked better than I had expected. And it was very fast to iterate, so it worked great for all the different inflatables we needed to simulate.

Those sims were than imported back into our rig as alembic files which allowed us to change the timing of the bloom with a simple slider control.

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