CLIENT: FUSE NETWORK
AGENCY: Loyalkaspar

ROLE: Visual development, Animation

CREDITS

CDs: Daniel Dörnemann, Beat Baudenbacher
Executive Producer : David Herbruck
Producer : Dave Abel
Art Director : Micah Hahn
Designers : Micah Hahn, Emre Veryeri
Anim & Comp: Dennis Cheung
Photos : Dave Abel, Emre Veryeri

2013

FUSE NETWORK | branding package


The music channel FUSE came to Loyalkaspar to refresh their brand identity and I had the chance to be part of the pitch as well as the production.

During the pitch phase, I worked on a completely different design direction.

After we won the competition, I helped creating the various animations for the elements of the package. Most of it involved very subtle variations around the main 'sliding' movement, playing with masks and layers.

A very simple but elegant design system.


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