CLIENT: UNDER ARMOUR
PROD: WARM & FUZZY

ROLE: Animation & Visual development

CREDITS

Creative Director : Andrew Jerez
Lead Comp: Elliot Fan
Lead 3D: Carlos Aartsen
3D FXs: Mitch Fields
Ad. 2D/Comp: Anika Morris
Edit: Jesse Payne
Producer: Chris Grey

OCT 2023

UA CURRY 11 | launch campaign


For the release of the new collection of shoes helmed by the Golden State basketball player Stephen Curry, the good people of Warm&Fuzzy brought me back to help them tackle the visual development and animation for some of the featured products. Due to the large number of different shoes to showcase, we took a very modular approach to the cgi workflow.

Additionnaly, a part of the collection was done in collaboration with the Bruce Lee Fondation, which gave us the opportunity to animate a dragon and to create variations based around a number of themes, including the ‘four elements’: Earth, Wind, Fire & Water.

If you’re curious, I invite you to take a look at the case study on W&F’s website.

My personal involvement was quite extensive as I actually worked on this project twice.
First during the design phase, doing look developement and motion tests. And a second time, later in the production, at which point my focus was on the animation, FXs, lighting and compositing of all the different dragon variations.

Rendered in Maya using Redshift and composited in AfterEffects.






BREAKDOWN




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